Campaign
Honeysticks
Rising Stars for an Aussie audience
Strategy
Creative
Production
Post
Amazon Ads were looking to shake up their Rising Stars format and bring a fresh new take for their latest case study featuring Honeysticks, a New Zealand-based crayon brand doing things differently – naturally sourced from beeswax, they're designed to make creative play safer for kids and better for the planet.
Bringing an authentic lens on what growth actually looks like for HoneySticks – who use the Amazon Ads platform – Fox + Bear produced a suite of assets that crackled with colour and creativity from the first frame.
Creativity in every room
Localising the Rising Stars format for an Aussie meant letting the Honeysticks brand's natural vibrancy drive every creative decision; dynamic camera movement, bold colour and an editing rhythm that matched the energy of kids actually creating things.
In addition to the hero content, we delivered a multi-format social asset suite. Amazon Ads gained real in-market testing capability across multiple creative executions and RTB variations, enabling a genuinely data-informed local campaign strategy.
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