Campaign
Honeysticks
Rising Stars for an Aussie audience
Strategy
Creative
Production
Post
Amazon Ad's were looking to shake up their Rising Stars format and bring a fresh new take for their latest case study, featuring the revolutionary New Zealand based crayon brand Honeysticks.
Looking to make creative play safer for kids and more sustainable for our planet, Honeysticks has taken the world by storm – thanks a boatload of beeswax and Amazon Ads.
Creativity in every room
Looking to localise their Rising Stars format for an Aussie audience, we leaned in to the vibrancy of the Honeystick's brand with fun camera techniques and editing to create dynamic moments that popped with colour and creativity.
In addition to the hero content we created a bunch of different social assets across multiple formats and styles, allowing Amazon Ads to road-test the RTBs in-market and see what resonates best with our local audience.
We
love what we do
