TV COmmercials

TV commercials are the big hitters in the marketing game. These creative, statement pieces are a really effective way to reach a large audience, increase brand awareness, and drive market share. People trust TV and advertising in this way provides scale and reach. 

With the rise of social media, more content needs to go to more places and TVC's form the centerpiece of what is often a wider campaign across socials. So, what exactly is the role of a TVC? In today's media saturated world, a TVC may play on TV, BVOD or may take on a secondary role as an online commercial – you might use it on Youtube pre-roll, your website, or cut it down to create social content to filter across TikTok, Instagram and LinkedIn. In our minds, we like to think of TVCs as the flagship in a wider ecosystem.

Creating a TV commercial involves several steps, including researching your target audience, developing a creative concept, scripting and storyboarding, casting actors and organising the shoot, filming and editing the commercial. Working with a creative + production agency like us can help to streamline this process, hitting the mark and ensuring the vision builds all the way to the finish line.

When developing a commercial some best practices include; focusing on a single message, using engaging visuals and featuring a clear call to action. It's also important to consider the length and placement of your commercial to ensure that it reaches the right audience at the right time.

That's right, we're a one-stop-shop from concept development to production, to post-production and then final delivery. The beauty of this is simple; we take everything off your plate and make your life easy. Plus, there are less stakeholders and hoops to jump through.

It all depends on what's required, so this tends to be varied on a project-to-project basis. During our initial discussions on the creative, timeline and production requirements we'll align on a specific review and feedback process to meet your needs.