Social Media Content

Social content is content created specifically for social media platforms – video, photography, animation, graphics, carousels and more – designed to capture attention in the feed and hold it. The benefit? Social content lets brands build genuine, ongoing relationships with their audience, not just hit them with ads. It drives brand awareness, website traffic and community loyalty. And because audiences perceive social content as more authentic than traditional advertising, it can build trust in ways a TVC simply can't.

We think of social content as 'big ideas in bite-sized form'. The same strategic and creative rigour that goes into a TVC campaign applies to a 15-second reel – the idea has to be strong, the execution has to be sharp and it has to feel authentic to the platform it lives on. Our team of creatives and production specialists know when to follow trends and when to break them. We cut through the noise by creating social assets that are meaningful, not just momentarily viral.

The right social content mix depends on your audience, your platforms and your goals. B2B brands on LinkedIn need different content to consumer brands on Instagram. In general, a strong social content strategy includes hero-level campaign content (video or animation that tells a story), mid-tier educational or entertaining content, and reactive or community-led content. We'll help you figure out the right mix and make all of it – from big production shoots to quick-turn social assets.

Standing out on social isn't about posting more – it's about having a distinctive creative voice and a strategic content approach that your audience actually wants to follow. At Fox + Bear, we help you define that voice, build a content strategy around it, and then produce content that earns attention rather than just buying it. We've done this for brands like Cochlear, Oz Hair & Beauty, Amazon Ads, SecureWorks and Big W. We know how to make content people stop scrolling for.

There's no universal answer – frequency depends on your platform, audience and content quality. A good benchmark is 3-5 posts per week on Instagram, 1-2 on LinkedIn, and daily on TikTok if you're active there. But consistency and quality matter far more than volume. Posting mediocre content every day is worse than posting brilliant content three times a week. We'll help you find the cadence that's sustainable and effective for your specific brand.

We look at metrics across three levels – reach (impressions, follower growth, share of voice), engagement (likes, comments, shares, saves, video completion rates) and conversion (link clicks, website traffic from social, leads or sales). The most important metrics depend on your objective – brand awareness campaigns look different from direct-response campaigns. We help you set the right KPIs before we start, so success is measurable from day one.

Yes – and it's an area we know well. We've produced social content for Cochlear and SocietyOne – both in regulated categories. We work closely with your compliance and legal teams to ensure content meets regulatory requirements, while still being creative, authentic and engaging. Compliance and creativity aren't mutually exclusive. We've proven that many times over.

Both – and the combination is where the magic happens. Social content without strategy is just posting, and strategy without production is just planning. At Fox + Bear, we develop the content strategy (what to say, where, how often and in what format) and then produce the assets to execute it. Led by one team, end to end. No briefing an agency and then briefing a separate production house.