Digital

Popular platforms for digital paid media campaigns include Google Display, LinkedIn, Meta (Facebook and Instagram), YouTube, Twitter and TikTok. Each platform offers unique targeting options, allowing you to reach your desired audience based on interests, demographics and online behavior. Before we get started, it's all about understanding where your customers are and from there we'll suggest the best channel plan to achieve the best results.

The success of a digital campaign is measured through key performance indicators (KPIs) such as click-through rate (CTR), cost per click (CPC), conversion rate, engagement rate and impressions. These metrics help us evaluate the effectiveness of your ads and make data-driven adjustments to optimise performance. We'll work with you to understand what 'success' looks like and suggest the best strategy from there. It's never one-size fits all.

LinkedIn offers highly targeted paid media options, ideal for B2B marketing. You can create sponsored content, text ads or InMail campaigns to reach decision-makers based on job titles, industries, company size, or even specific organisations. LinkedIn’s advanced targeting ensures your message reaches professionals who matter to your business. Whether your audience is large or small, Linkedin allows us to make sure we're saying the right thing to the right people.

Yes, we can create and manage cross-platform paid media campaigns. Running campaigns on platforms like Google, Meta (Facebook & Instagram) and LinkedIn simultaneously allows you to reach your audience where they spend their time, optimising brand visibility and ensuring a cohesive digital strategy. This isn't always needed, and pending the available budget, we'll work with you to ensure the channels are optimised to achieve the desired results.

Display ads are visually engaging ads that appear across websites, apps and social media platforms in the form of banners, images or videos, while search ads appear at the top of search engine results when users type in relevant keywords. Both serve different purposes but can be used together for a well-rounded digital strategy.

PPC, or Pay-Per-Click advertising, is a digital marketing strategy where businesses pay a fee each time one of their ads is clicked. It’s a way of buying visits to your site rather than attempting to earn them organically. The most common platform for PPC is Google Ads.

Remarketing is a PPC strategy that allows you to show ads to users who have previously visited your website but didn’t convert. It helps keep your brand top of mind and encourages them to return and complete a purchase or action. Remarketing campaigns can significantly improve conversion rates and ROI by targeting users who are already familiar with your brand.

SEO is crucial because it helps improve your website’s visibility on search engines like Google, driving organic traffic to your site. A strong SEO strategy ensures your site appears when potential customers are searching for products or services related to your business, helping you gain more qualified leads.

SEO is a long-term strategy, and while some improvements can be seen in a few months, it typically takes 4-6 months to see significant results. Factors like keyword competition, the quality of your website, and the industry can influence the timeline. Unlike PPC, where results are almost immediate, SEO builds sustainable organic growth over time.

The first step is to get in touch so we can learn more about your needs. So, drop us a line – we look forward to chatting with you!