Digital

Fox + Bear runs paid media campaigns across Google Display, LinkedIn, Meta (Facebook and Instagram) and YouTube. Each platform offers unique targeting capabilities – interests, demographics, job title, company size, online behaviour – and the right channel mix depends entirely on where your audience lives and what you need them to do. We always start with audience understanding, then build the channel plan around that.

We start by agreeing what success looks like for your specific business – because 'success' means different things to different brands. Then we track the KPIs that matter – CTR, CPC, conversion rate, engagement rate, ROAS, and/or cost per acquisition. We make data-driven adjustments throughout the campaign, not just at the end. And we report clearly, without hiding behind vanity metrics.

LinkedIn is our go-to for B2B digital campaigns. The targeting is unmatched – job titles, industries, company size, seniority, and even specific organisations. We create sponsored content, text ads, and InMail campaigns designed to reach the decision-makers who matter to your business. Whether you're targeting a broad professional audience or a very specific buying committee, LinkedIn lets us say the right thing to exactly the right people.

Yes – and for many campaigns, a cross-platform approach is the most effective. Running across Google, Meta, and LinkedIn simultaneously allows you to reach your audience wherever they spend time, maintaining brand visibility and a cohesive strategy. That said, multi-platform isn't always the right answer. We'll be honest about where your budget will work hardest and build a channel plan that's right for your specific objectives.

Search ads appear at the top of Google results when users type in relevant keywords – they capture intent at the moment of search. Display ads appear across websites, apps and social platforms as banners, images, or video – they build awareness and keep your brand front of mind. Both serve different stages of the customer journey and can be used together for maximum effect. We'll advise on the right mix for your specific goals and budget.

PPC (Pay-Per-Click) is a digital advertising model where you pay each time someone clicks your ad – the most common platform is Google Ads. It's a way of buying targeted visits to your website rather than waiting to earn them organically through SEO. When done well, PPC delivers immediate, measurable results. At Fox + Bear, we combine insightful audience segmentation, precise keyword research and A/B message testing with a test-learn-optimise mentality to make every dollar work harder.

Remarketing shows ads to users who've already visited your website but didn't convert – so you're targeting people who've already shown interest in your brand. It keeps you front of mind as they continue browsing, and gently nudges them back to complete a purchase or take an action. Remarketing consistently delivers higher conversion rates than cold audience campaigns, because you're investing in people who are already warm. It's one of the smartest uses of digital budget.

SEO is organic search – the holy grail of digital marketing. When your brand appears at the top of Google for the terms your audience is searching, you get highly qualified traffic without paying for every click. At Fox + Bear, we take a rigorous approach to SEO – we audit your current position, identify the opportunities, implement technical and content improvements, and analyse results to keep improving. It's a slow burn, but worth it for the long-term growth it delivers.

SEO is a long-term investment – typically 4–6 months before you see significant movement, depending on keyword competition, your website's current authority and your industry. Unlike PPC, which can generate clicks in days, SEO builds compounding organic growth over time. The businesses that commit to SEO consistently are the ones that dominate their category in the long run. We're transparent about timelines and report clearly on progress throughout.

Easy – drop us a line at hello@foxandbear.agency or fill in the contact form on our site. Tell us a bit about your business, what you've tried before and what results you're chasing. We'll come back to you with an honest assessment of the opportunity and a recommended approach.

Both – and the combination is where we're uniquely powerful. Most digital agencies buy media but produce generic creative. Most creative agencies make beautiful work that isn't optimised for digital performance. Fox + Bear does both – we create the assets and run the campaigns, which means the creative is built specifically for the channels it's going to, and the channel strategy is informed by what we know makes great creative work.