Strategy
Objective-led creativity
The smallest insight can lead to the biggest breakthrough
Roadblocks into runways
Gathering deep insights about your brand and audience.
Poking holes in assumptions and revealing hidden truths.
Creating the unexpected and striking a chord with your audience.
Collaboration
powers our process
A creative strategy is a blueprint that outlines how a brand will communicate its message and engage its audience through compelling, innovative concepts. It encompasses everything from content creation to visual identity, ensuring that all creative elements align with business objectives and brand values.
Big picture, strategy underpins the vision across all streams of creative thinking. For a brand, the strategy defines the mission – where are we going and how are we going to get there? For a campaign, it frames up direction – who are we talking to and what do they want to hear? And for content, strategy allows us to optimise our approach and ensure each component is in-line with the North Star – what do we want our audience to feel and do after they see this?
A successful creative strategy includes clear objectives, target audience insights, messaging frameworks, tone of voice, visual direction, and creative concepts. These elements work together to ensure that all creative outputs are impactful and consistent across various platforms and channels.
Developing a creative strategy starts with understanding the brand’s goals, target audience, and competitive landscape. We conduct research, generate insights, and create a framework that outlines the creative approach, including messaging, design elements, and campaign ideas that will resonate with the audience and achieve the desired results.
Creative strategy is the foundation — the plan that defines how creative elements should look, feel, and sound. Creative execution is the implementation of that strategy through tangible outputs, such as advertising campaigns, website design, video content, and social media posts. The strategy guides the execution to ensure consistency and impact.
At Fox + Bear we prioritise emotional connections with your target audience and strive to create lasting impact. And we make it a breeze along the way, because why shouldn’t work be fun?
The first step is to get in touch so we can learn more about your needs. So, drop us a line – we look forward to chatting with you!
