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Case Study

TSMC Automotive

Taking social comms to the next level

Deliverables

Research & Strategy
Creative Development
VFX & Animation
Paid Campaign

Overview

As a strategic, creative and production partner we've delivered on a range of briefs for TSMC over the years. From analysing the competition on socials and generating unique insights that inform strategy to developing launch collateral for their industry-leading Advanced Technology, we've helped TSMC break new ground.

Helping TSMC break new ground

Automotive Campaign

With the rise of EVs, AVs, next-gen infotainment and intelligent driving systems, we helped tsmc cement their position as the world's leading semiconductor manufacturer for the automotive sector, leveraging their Unleash Innovation platform to showcase how OEMs can deliver the SDVs of tomorrow.

10X Engagement

In addition to the multi-format content suite, we developed a paid strategy to target the entire automotive ecosystem, across OEMs, Tier 1 and Tier 2, segmenting the audience across key target customers, roles and geographies to 10X engagement (*compared to auto-sector average across key competitors and past performance).

Helping TSMC launch with a bang

Animation & VFX

Leaning into a polished, tech-aesthetic with glassy reflections and glowing high-end textures, we developed launch collateral for TSMC Advanced Technologies, such as N2, N3 and N5a.

Live Action

Wanting to break the mould for the launch of N6RF, we shot this piece in a studio with actors and rear projection to showcase the real-world impact of Specialty Technology.

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