Commercial Script Writing
Say a lot
with a little
Get to the heart of it
A story well told
From taglines to scriptwriting and CTA’s, we have a team of short form storytellers and copywriters at the ready. We love working with strong collaboration to harness brand insights.
We
find hidden gems
A commercial script is the DNA of your ad. It's where the big idea gets its voice – every word, every pause, every call to action. Great script writing means your message is crystal clear, emotionally resonant and lands in the exact time you have. At Fox + Bear, we know how to say a lot with a little, and make every second count.
The best scripts do three things at once: they're clear (the message lands instantly), they're felt (they trigger an emotion) and they're on-brand (every word sounds like you). A great script also has a narrative arc, even in 15 seconds – a hook, a build and an end that sticks.
It starts with immersion: we get to know your brand, your audience and the single thing you most need them to feel or do. We develop multiple creative directions, not just variations on the same idea. We present, gather feedback and then refine, collaborating every step of the way.
Both work – the most exciting projects often start with just a kernel of an idea. If you have a brief, great. If you're starting from zero, we can run a strategic discovery session to define the objective, audience and message before the proverbial pen hits paper.
We write scripts for everything that moves: TVCs, brand films, explainer videos, corporate videos, social content and animation. One of our copywriters is even writing a childrens book. The craft is the same – clarity, emotion, precision – but we adapt structure and tone to suit the platform and purpose.
Drop us a line at hello@foxandbear.agency or use the contact form on our website. Whether you have a full brief or just a spark of an idea, we're keen to chat.
For a straightforward 30-second TVC, first-draft scripts can be turned around in about a week. But if your need is great and your timeline is... aggressive... just let us know! More complex projects requiring multiple creative territories may take 1-2 weeks, and while the scripting phase is definitly an investment of time, it pays enormous dividends in production and post when everything just lands.
