What are customer testimonial videos and how can they benefit my business?
Customer testimonial videos - also known as case study videos – feature real customers talking about their positive experience with your product or service. Testimonial videos help build trust and credibility with potential customers, as they provide proof in an authentic and relatable way that you deliver what you promise.
Why work with Fox + Bear?
Having filmed customer testimonials around the world in a range of different languages, we’re absolute experts in this format. We strike the perfect balance between your message and the customer’s lived experience – in other words, we hit the sweet spot.
How do you gather customer testimonials for a case study video?
There are several ways to gather customer testimonials, such as asking satisfied customers if they would be willing to provide a testimonial, reaching out to customers who have left positive reviews or feedback on your website or social media, and considering offering incentives or rewards for customers who provide testimonials. The ideal customer for a testimonial video is confident, has had a great experience with your company, believes in what your brand stands for and has that elusive X-factor when it comes to charisma.
Where do I start?
First we need to get an understanding of who you are and what you’re looking to achieve e.g. brand awareness, customer conversion etc. Even if you haven’t locked down your customers just yet, you can reach out and we can begin work to determine the best approach and start workshopping the messaging.