Campaign
Cats of the World
(Re)launching Gourmet Delight
Strategy
Creative
Production
Cats don't just reflect their food. They reflect their owners. So instead of another cute-cat-eats-food campaign, we mapped the landscape of cat food advertising, found the tired tropes and did something more interesting.
From evil-genius billionaires plotting world domination to wellness gurus, reality TV royalty and legendary newsreaders, we flip the script on these larger than life characters to step inside the cat's perspective, voicing their inner monologue as they fully embody their owner's persona.
World domination? Delicious.
The real insight wasn't just the idea, it was the format. Build a platform with no ceiling and the creative never runs out! Infinite characters, infinite stories (and cats) with executions that get funnier the further they go.
The creative was rooted in the brand positioning – a little bit special without being overpriced. The characters reflect that perfectly. Elevated, self-assured and just self-aware enough to be in on the joke, it's premium without the pretense.
We
love what we do
