Campaigns
Unleash the greatness of your campaign
Amazon Ad's were looking to shake up their Rising Stars format and bring a fresh new take for their latest case study, featuring the revolutionary New Zealand based crayon brand Honeysticks.
Looking to make creative play safer for kids and more sustainable for our planet, Honeysticks has taken the world by storm – thanks a boatload of beeswax and Amazon Ads.
16-18 year old's aren't watching BVOD or scrolling socials looking for new ways to study (obviously!), so to launch their new online study platform Pascal Press needed a fun and light-hearted content suite that engaged – then informed.
Introducing Mr Tedious, and his tedious-as study techniques!
With the new Evolve Retractable Hose Reel ready for launch and their Cultivating Connections brand platform in-hand, we developed this hero TVC that showcases all the fancy tech along with the lifestyle benefits for the consumer.
We also cooked up a banger shoot schedule that saw us film a 2nd Hoselink TVC project we were working on in parallel, getting awesome ROI from the location and crew on the day.
When Secureworks wanted to feature their incident response team, we were tasked with the challenge of how to make it memorable... how to make it more than the 'taking head' we've all seen a thousand times.
Leveraging Frootbat's 'making hard to find, easy to get' brand platform, we poked fun at the pretentious and helped them cement their position as a disruptor in the all-too-serious rare whiskey market.
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Looking to reinvent their social presence, we developed this 22-part Telly Award-winning global series. Shot in 10 countries across 12 languages, we featured the heart-warming stories of Cochlear's hearing implant recipients to showcase how better hearing can change your life.
In celebration of World Hearing Day, Cochlear wanted to inspire kids around the world to follow their dreams, so we interviewed children and brought their dream jobs to life with a magical cardboard-world set.
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SocietyOne needed a new TVC campaign to promote personal loans, but it’s a tricky category. They were up against the banks on one side and needed to steer clear of ‘pay day' loans on the other. The campaign needed cut-through and to capture the idea of making your life better, not just getting out of a jam.
We
take your campaign to the next level
A creative campaign is a coordinated set of communications across whatever channels you need, all built around a single powerful idea. At Fox + Bear, we build campaigns with audience-driven thinking at the core. We start with a deep understanding of who you're trying to reach and what they need to feel, then we layer in impactful messaging and clever creative to create something that doesn't just reach your audience, but stays with them.
The campaigns that work aren't necessarily those with the biggest budgets – they're the ones built on the sharpest insight. Effective campaigns have a single-minded idea true to the brand, a message that lands emotionally, visual and verbal craft that captures attention and a distribution plan that puts the right content in front of the right people.
Because we build campaigns that people remember – and that deliver results. Our SocietyOne 'Make Awesome' campaign drove their best-performing quarter ever, with 35%+ growth in originations and we helped Frootbat snag a 65% revenue boost in markets where our creative ran.
There are five stages:
1. Immersion – we get deep into your business, category and audience.
2. Strategy – we define the campaign territory; idea, audience and objective.
3. Creative Development – we generate concepts, present directions and refine them to a winning idea.
4. Production – full in-house creative lead and nimble production.
5. Delivery – everything you need.
Think in terms of ongoing presence rather than one-off bursts. A sustained campaign with regular content refreshes builds more brand equity than a big launch that disappears. We help clients develop campaign architectures with a long-term platform but fresh, relevant executions. The best campaigns are built to evolve, not just launch.
Yes – and this is where having creative and production in one place really helps. We can develop a campaign platform and produce it across every format – a hero TVC, cut-down digital videos, social-native content, static and animated display and print or OOH assets. Everything built from the same strategic idea and visual system.
Yes – some of our best work has come from ongoing partnerships rather than one-off projects. We love building deep brand knowledge, maintaining consistent quality and responding quickly to opportunities without starting from scratch each time.
