Campaigns
Unleash the greatness of your campaign
Gourmet Delight needed a relaunch. The brand had strong retail presence but had drifted in a category crowded with indistinguishable cute-cat-eats-food advertising.
The challenge was how to reposition Gourmet Delight as the brand for cat owners who consider themselves a little above average, without pricing out the mainstream buyer – all while drawing attention to a new key ingredient; collagen.
Fox + Bear developed a creative campaign, rooted in the brand positioning and characters who reflect that perfectly. Elevated, self-assured and just self-aware enough to be in on the joke, it's premium without the pretense.
Amazon Ads were looking to shake up their Rising Stars format and bring a fresh new take for their latest case study featuring Honeysticks, a New Zealand-based crayon brand doing things differently – naturally sourced from beeswax, they're designed to make creative play safer for kids and better for the planet.
Bringing an authentic lens on what growth actually looks like for HoneySticks – who use the Amazon Ads platform – Fox + Bear produced a suite of assets that crackled with colour and creativity from the first frame.
Pascal Press needed to launch their Excel HSC Copilot online study platform to one of the hardest audiences in advertising; 16–18 year olds. The problem? Teenagers aren't scrolling socials looking for study tips. They need to be ambushed – through entertainment.
Meet Mr Tedious – a loveable villain armed with the world's most painful study techniques. By making the wrong way to study genuinely funny, the campaign earned teen attention before it delivered the message.
Hoselink had a genuinely innovative product ready for launch – the Evolve Retractable Hose Reel – and a brand platform to match; Cultivating Connections. What they needed was a hero TVC that could bring the product's technical innovation to life without making it feel like a hardware ad.
Fox + Bear developed the launch commercial, balancing product capability with genuine lifestyle resonance.
Smart production planning added an additional win, as by scheduling a second Hoselink TVC series shoot in parallel on the same day, we maximised ROI from location and crew. Two full commercials, one shoot.
Secureworks are serious people doing serious work – incident response, threat detection and ethical hacking. Their team is genuinely elite, but their content looked like everyone else's. Talking heads in neutral rooms. Zero atmosphere. Nothing that reflected what these people actually do.
Secureworks asked Fox + Bear to change that and the result was War Stories – a cinematically-driven series that brings real cybersecurity scenarios to life and makes the White Hats look exactly as formidable as they are.
Frootbat is a rare whiskey marketplace with a clear point of difference – they make hard-to-find bottles easy to get.
The brand had disruptor DNA and what they needed was a campaign that reflected that – something that could hold its own without taking itself seriously. Irreverent, sharp, and rooted in a genuine brand truth – not to mention perfectly targeted to their key customer persona.
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Cochlear is the global leader in hearing implant technology and they needed to reinvent their social presence. Going beyond product, they wanted real people, real stories and real emotion.
Fox + Bear developed a 22-part global video series shot in 10 countries and produced across 12 languages, built entirely around the stories of Cochlear hearing implant recipients and the outcomes that better hearing had unlocked for them.
For World Hearing Day, Cochlear didn't want to raise awareness – they wanted to inspire, speaking directly to children living with hearing loss around the world and their parents.
We interviewed children and asked them what do you want to be when you grow up? The answers became the content and each child's dream job was brought to life through a magical hand-crafted cardboard world.
The execution was pure, joyful optimism and it travelled far beyond the brief.
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Oz Hair & Beauty had a genuinely useful customer USP – a tip hotline that helped people solve their hair problems, fast. The challenge? To make a customer service feature feel like a brand asset.
Fox + Bear created the Oz Hotline campaign, a quirky social series that turned the hotline into the hero of the brand. A campaign that turned a service into a personality, and a personality into a competitive differentiator.
Run out of shampoo? Having a curl crisis? Never fear, the Oz Hotline is here.
SocietyOne sat in an uncomfortable position – too premium for the payday loan space yet not established enough to challenge the major banks head-on. They were a challenger brand in a category defined by financial urgency on one side and institutional trust on the other.
Fox + Bear found the gap with the 'Make Awesome' campaign, which repositioned SocietyOne's personal loans not as a financial lifeline, but as a life upgrade.
A creative strategy built on optimism in a category that usually leads with anxiety, we gave consumers a positive, aspirational reason to act – not just a desperate one.
We
take your campaign to the next level
A creative campaign is a coordinated set of communications across whatever channels you need, all built around a single powerful idea. At Fox + Bear, we build campaigns with audience-driven thinking at the core. We start with a deep understanding of who you're trying to reach and what they need to feel, then we layer in impactful messaging and clever creative to create something that doesn't just reach your audience, but stays with them.
The campaigns that work aren't necessarily those with the biggest budgets – they're the ones built on the sharpest insight. Effective campaigns have a single-minded idea true to the brand, a message that lands emotionally, visual and verbal craft that captures attention and a distribution plan that puts the right content in front of the right people.
Because we build campaigns that people remember – and that deliver results. Our SocietyOne 'Make Awesome' campaign drove their best-performing quarter ever, with 35%+ growth in originations and we helped Frootbat snag a 65% revenue boost in markets where our creative ran.
There are five stages:
1. Immersion – we get deep into your business, category and audience.
2. Strategy – we define the campaign territory; idea, audience and objective.
3. Creative Development – we generate concepts, present directions and refine them to a winning idea.
4. Production – full in-house creative lead and nimble production.
5. Delivery – everything you need.
Think in terms of ongoing presence rather than one-off bursts. A sustained campaign with regular content refreshes builds more brand equity than a big launch that disappears. We help clients develop campaign architectures with a long-term platform but fresh, relevant executions. The best campaigns are built to evolve, not just launch.
Yes – and this is where having creative and production in one place really helps. We can develop a campaign platform and produce it across every format – a hero TVC, cut-down digital videos, social-native content, static and animated display and print or OOH assets. Everything built from the same strategic idea and visual system.
Yes – some of our best work has come from ongoing partnerships rather than one-off projects. We love building deep brand knowledge, maintaining consistent quality and responding quickly to opportunities without starting from scratch each time.
