Campaign
Maximum Results, Minimum Stress
Launching Excel HSC Copilot
Strategy
Creative
TVC Suite
Social Launch Assets
Photography
16-18 year old's aren't watching BVOD or scrolling socials looking for new ways to study (obviously!), so to launch their new online study platform Pascal Press needed a fun and light-hearted content suite that engaged – then informed.
Introducing Mr Tedious, and his tedious-as study techniques!
Needing to target both 16-18 year old's and their parents, we stood on the shoulders of giants and developed tongue-in-cheek creative that taps nostalgia for the adults (vis-à-vis Apple vs PC) and engages teens with a format made famous before they were born!
With a multi-channel approach, we developed campaign assets that could scale across BVOD, social platforms and website – across both video and photography assets.
We
love what we do
