Campaign
Inspiring Stories
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Infusing med-tech with authenticity
Strategy
Creative
Production
Cochlear is the global leader in hearing implant technology and they needed to reinvent their social presence. Going beyond product, they wanted real people, real stories and real emotion.
Fox + Bear developed a 22-part global video series shot in 10 countries and produced across 12 languages, built entirely around the stories of Cochlear hearing implant recipients and the outcomes that better hearing had unlocked for them.
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Putting people at the centre
Inspiring Stories ran on a repeatable system. Detailed pre-production interviews with every recipient uncovered a unique, deeply personal angle for each story where the product was positioned as the enabler – not the hero.
Beyond the campaign itself, our process created something that didn't exist before – a bespoke Cochlear content library of hours of emotionally resonant global footage.
One of Fox + Bear's flagship campaigns in healthcare, it won 'Best Campaign' and 'Best Cinematography' at the Telly Awards.
The content has also been extensively reused across Cochlear's global marketing activity for years post-delivery – a significant multiplier on the original production investment.
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We
love what we do
