Campaign
Oz Hotline
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Bring, bring... Never fear, the Oz Hotline is here!
Creative
Hero Video
Social Videos
Photography
Oz Hair & Beauty had a genuinely useful customer USP – a tip hotline that helped people solve their hair problems, fast. The challenge? To make a customer service feature feel like a brand asset.
Fox + Bear created the Oz Hotline campaign, a quirky social series that turned the hotline into the hero of the brand. A campaign that turned a service into a personality, and a personality into a competitive differentiator.
Run out of shampoo? Having a curl crisis? Never fear, the Oz Hotline is here.
Whatever your hair, we're there!
We've all experienced a world-ending hair crisis. Things close in around you and your day – if not week – is totally ruined. But what if it didn't have to be? This question fuelled our creative approach, seeing us take a comical look at how the Oz Hotline is here to save the day.
Campaign delivered across social, print and OOH with hero social videos and stills for multiple formats. The purple phone hero prop sparked an in-store experiential promotion that drove additional brand engagement well beyond the original scope.
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