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Campaign

War Stories

Cut through with visual dynamism

Deliverables

Creative
Production

Challenge

When Secureworks wanted to feature their incident response team, we were tasked with the challenge of how to make it memorable... how to make it more than the 'taking head' we've all seen a thousand times.

Not all heroes wear capes

Breakthrough

Looking to stand out from the pack, we developed tech-inspired content for Secureworks to break through boring. By highlighting a series of real-world scenarios we showcased their cybersecurity prowess – and brought a bit of 'badass' to the White Hats (ethical security hackers).

Approach

Set in an eye-catching environment, we used dynamic cinematography to build momentum and trawled stock libraries to find the perfect projection visuals that would work for each war story.

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