Campaign
War Stories
Cut through with visual dynamism
Creative
Production
Secureworks are serious people doing serious work – incident response, threat detection and ethical hacking. Their team is genuinely elite, but their content looked like everyone else's. Talking heads in neutral rooms. Zero atmosphere. Nothing that reflected what these people actually do.
Secureworks asked Fox + Bear to change that and the result was War Stories – a cinematically-driven series that brings real cybersecurity scenarios to life and makes the White Hats look exactly as formidable as they are.
Not all heroes wear capes
Looking to stand out from the pack and breathe new life into the talking-head format that often defines B2B tech videos, we curated projection visuals to create an atmosphere that matched the stakes of real incident response.
Our creative solution turned a category that usually looks interchangeable into content that genuinely stands out.
Cut-through B2B content series delivered, elevating the Secureworks brand profile well beyond typical category norms. The War Stories format established a reusable content platform for the incident response team.
We
love what we do
