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Campaign

Well Played

Delivering a 65% revenue boost

Deliverables

Strategy
Creative
Hero Commercial

Overview

Leveraging Frootbat's 'making hard to find, easy to get' brand platform, we poked fun at the pretentious and helped them cement their position as a disruptor in the all-too-serious rare whiskey market.

A fresh approach

Breakthrough

In our discovery deep-dive, we worked with Frootbat to identify the best way to engage their key persona – and in keeping with their disruptor status, it aligned perfectly with achieving differentiation in-market.

Results

The campaign delivered an average 65% revenue boost in markets where it ran, with some hitting as high as 90% (compared to YoY monthly average, per geo).

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