FMCG
Growth is tasty
78% boost for Gourmet Delight during campaign run
Gourmet Delight needed a relaunch. The brand had strong retail presence but had drifted in a category crowded with indistinguishable cute-cat-eats-food advertising.
The challenge was how to reposition Gourmet Delight as the brand for cat owners who consider themselves a little above average, without pricing out the mainstream buyer – all while drawing attention to a new key ingredient; collagen.
Cats don't just reflect their food. They reflect their owners. So instead of slow motion mouthfuls and a vague gesture towards 'natural ingredients', we mapped the landscape of cat food advertising, found the tired tropes and did something more interesting.
From evil-genius billionaires plotting world domination to wellness gurus, reality TV royalty and legendary newsreaders, we flip the script on these larger than life characters to step inside the cat's perspective, voicing their inner monologue as they fully embody their owner's persona.
The campaign delivered 78% growth in sales per store per week during the campaign.
Delivering a 65% revenue boost for Frootbat
Frootbat is a rare whiskey marketplace with a clear point of difference – they make hard-to-find bottles easy to get.
The brand had disruptor DNA and what they needed was a campaign that reflected that. Something that could hold its own without taking itself seriously. Irreverent, sharp, and rooted in a genuine brand truth – not to mention perfectly targeted to their key customer persona.
Positioned as the antidote to category stuffiness, we leveraged Frootbat's 'making hard to find, easy to get' brand platform. We poked fun at the pretentious and helped them cement their position as a disruptor in the all-too-serious rare whiskey market.
The campaign delivered an average 65% revenue boost in markets where it ran, with some hitting as high as 90% uplift (compared to YoY monthly average, per geo).
Oh, and check out our dedicated production arm
Our roster of directors and collaborators have done some killer work for awesome brands across the globe.
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