Case Study
MediaTek
Launching Dimensity AX
Strategy
Creative
Production
VFX
We all know UX and CX, but no one had named the in-cabin Automotive Experience. So we did. AX. A two-letter platform that gave MediaTek's automotive story a category to own and a language to lead.
As the strategic, creative and production partner within a wider mix of agency teams, we developed this multi-channel campaign to exploit this soon-to-disappear bit of clear space.
MediaTek liked it so much they adopted the 'AX' tag for their entire automotive chipset and rolled out a similar naming convention to other verticals.
Owning the clear space – before it disappeared.
B2B chipset marketing typically lives in spec sheets and product-led messaging – the kind of work nobody outside the engineering team remembers – but we took a different approach. We brought AX to life cinematically, rather than technically, treating the in-car experience as a destination, not a feature list
Our campaign targeted automotive stakeholders on LinkedIn across North America, Europe and Asia Pacific, driving traffic to a custom landing page where viewers could explore AX in more detail – and get cookied to activate the 2nd phase of the targeting on GAN.
We deliver creative breakthroughs
As a creative agency and production company in one, our work spans across brand, strategy, creative and content.
We take what you want to say and shape it into something people want to hear across commercials, social content, corporate films, animation and VFX.
The smallest insight can lead to the biggest breakthrough, so we love combining the best of yours with ours – creativity is a team sport and the best results are achieved by working together.
Oh, and check out our dedicated production arm
Our roster of directors and collaborators have done some killer work for awesome brands across the globe.
We
love what we do
