Case Study
Well Played
Delivering a 65% revenue boost
DELIVERABLES
Strategy
Creative
Hero Commercial
OVERVIEW
Leveraging Frootbat's 'making hard to find, easy to get' brand platform, we poked fun at the pretentious and helped them cement their position as a disruptor in the all-too-serious rare whiskey market.
A fresh approach
Breakthrough
In our discovery deep-dive, we worked with Frootbat to identify the best way to engage their key persona – and in keeping with their disruptor status, it aligned perfectly with achieving differentiation in-market.
Results
The campaign delivered an average 65% revenue boost in markets where it ran, with some hitting as high as 90% (compared to YoY monthly average, per geo).
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