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Case Study

Well Played

Delivering a 65% revenue boost


Hero Commercial


Leveraging Frootbat's 'making hard to find, easy to get' brand platform, we poked fun at the pretentious and helped them cement their position as a disruptor in the all-too-serious rare whiskey market.

A fresh approach


In our discovery deep-dive, we worked with Frootbat to identify the best way to engage their key persona – and in keeping with their disruptor status, it aligned perfectly with achieving differentiation in-market.


The campaign delivered an average 65% revenue boost in markets where it ran, with some hitting as high as 90% (compared to YoY monthly average, per geo).

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