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Well Played (USA)

Frootbat

Leveraging Frootbat's 'making hard to find, easy to get' brand platform, we poked fun at the pretentious and helped them cement their position as a disruptor in the all-too-serious rare whiskey market. The campaign delivered an average 65% revenue boost in markets where it ran, with some hitting as high as 90%.

Well Played (USA)

Frootbat

Leveraging Frootbat's 'making hard to find, easy to get' brand platform, we poked fun at the pretentious and helped them cement their position as a disruptor in the all-too-serious rare whiskey market. The campaign delivered an average 65% revenue boost in markets where it ran, with some hitting as high as 90%.

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